Validation
- Description
- Curriculum
- Reviews
The module provides a comprehensive overview of startup validation, structured across four lectures: technology validation, market validation, business validation, and a testimonial case study. Beginning with an analysis of why most startups fail, the module introduces the concept of validation as a mean to systematically reduce risk, save resources, and accelerate time to market. The first lecture focuses on technology feasibility, using the Technology Readiness Level (TRL) framework to assess development stages. The second lecture addresses market validation, exploring frameworks like Lean Startup, Customer Development, and Pretotyping to test real user interest and assumptions. The third lecture dives into business validation, guiding participants through the Business Model Canvas and financial modeling, including gross profit and unit economics. Finally, the module features a case study interview with Pietro Cerboni, CEO of Rewind Turbine, who shares insights into validating an early-stage hard-tech product from lab to industrial scale. Together, these sessions offer a practical and strategic roadmap for navigating innovation uncertainty.
-
1
3.2.1. Intro & Technology ValidationThe lecture introduces the principles of technology validation within the startup and innovation ecosystem. It emphasizes the high failure rate in entrepreneurship and how systematic validation—especially of technology—can mitigate risks. It explains the Technology Readiness Level (TRL) framework and the steps to assess feasibility, build prototypes, and run pilot projects to advance innovation.
-
2
3.2. Quiz: Technology Validation -
3
3.2.2. Market Validation
The lecture covers market validation strategies for startups and innovators, stressing that successful entrepreneurship begins with solving real problems. It introduces frameworks like Lean Startup, Customer Development, and Pretotyping to test assumptions early. Practical tools are provided to gather useful user data and validate market demand quickly and cost-effectively.
-
4
3.2. Quiz: Market Validation
-
5
3.2.3. Business Validation
The lecture focuses on business validation, the final step in determining whether a startup idea is financially viable. It explores how to build and test business models using tools like the Business Model Canvas and economic modeling. The session emphasizes clarity, unit economics, and gross profit to assess if an idea can generate sustainable revenue.
-
6
3.2. Quiz: Business Validation
