Research & Problem Statements
- Description
- Curriculum
- Reviews
The module provides a comprehensive framework for developing impactful problem statements by integrating research methodologies with strategic thinking. It begins with primary research, teaching students how to collect original, targeted data through surveys, interviews, and focus groups. Secondary research complements this by offering tools to analyze existing data sources, from market reports to academic journals, while introducing visual mapping techniques like stakeholder and innovation maps. The module culminates in guiding students through the formulation of a clear, concise problem statement using research-driven insights, with an emphasis on objectivity and root cause analysis. A testimonial from a climate tech investor further enriches the learning experience by presenting real-world evaluation techniques for startups, including innovation typologies, performance metrics, and techno-economic analysis. Together, these components equip learners with a structured and practical approach to identifying and articulating meaningful challenges in the innovation landscape.
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2.2.1. Primary ResearchThe lecture explores the role of primary research in developing a compelling problem statement. It contrasts primary and secondary research, emphasizing methodologies such as surveys, interviews, and focus groups. The session offers practical guidance on designing effective research tools and concludes with a deliverable focused on survey creation.
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2.2.2. Secondary Research
The lecture explains secondary research value in gathering existing data to inform problem statements, outlines reliable sources like government reports and academic journals, and presents tools such as innovation, stakeholder, and ecosystem maps to synthesize findings. The session emphasizes analytical thinking and concludes with a stakeholder mapping exercise.
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2.2.3. Problem Statement
The lecture focuses on crafting an effective problem statement. It introduces a structured approach using the "How might we change X, enabling Y to Z" format, guided by insights from research. Methodologies like root cause analysis and tools such as the 5 Whys and fishbone diagrams are presented to help frame meaningful, unbiased, and actionable problems.
