Ideation
- Description
- Curriculum
- Reviews
The module on Ideation presents a comprehensive innovation framework developed by Tuuli Utriainen, anchored in inspirational perspectives from thought leaders like Buckminster Fuller and Albert Einstein. It systematically guides participants through three progressive phases of the innovation process. The divergence phase emphasizes generating a high quantity and variety of ideas using specific mindset principles (curiosity, judgment deferral, building on others’ contributions) and structured methods including Crazy 8, SCAMPER, and 1-2-4-All techniques.
The convergence phase shifts focus to quality and depth, introducing decision-making frameworks through methods like Dot Voting, Prioritization Matrix, and Weighted Scoring, supported by mindset tips that help participants navigate the challenges of selection and prioritization. The solution development phase transforms selected ideas into robust concepts through a three-step process: creating detailed idea profiles, comparing concepts systematically, and developing comprehensive concept briefs with components like user scenarios and prototype visions.
Throughout the module, practical examples—particularly the “ChargeBench” solar-powered charging station—illustrate the application of these techniques. The module also includes testimonial content from Paolo Pino of Volta Space Technologies, demonstrating how these methods can transform broad objectives into addressable market problems. Collectively, the module provides a structured yet flexible approach to innovation that balances creative exploration with practical implementation.
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2.3.1. DivergenceThe lecture explains the dual nature of ideation consisting of divergent and convergent phases, introduces key ideation mindset principles, and outlines several practical methods including Crazy 8, SCAMPER, and 1-2-4-All. The material emphasizes the importance of imagination, curiosity, and judgment deferral when generating innovative ideas.
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2.3.2. Convergence
The lecture explores the convergence phase of the Ideation module. It emphasizes the critical importance of decision-making in creating impact and outlines the shift from divergent to convergent thinking. The content introduces convergence mindset tips and details three primary methods: Dot Voting, Prioritization Matrix, and Weighted Scoring. The lecture concludes with practical guidance on running an effective convergence session to select the most promising ideas.
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2.3.3. Idea to Concept & Solution
The lecture discusses the final phase of the Research and Ideation module, focusing on the transformation from ideas to concepts and solutions. It clarifies the differences between ideas, concepts, and solutions while introducing a structured three-step concepting process. The material provides detailed guidance on creating idea profiles, comparing and prioritizing concepts, and developing comprehensive concept briefs, using an example to illustrate the methodology.
